Telling people to change is not the way to really bring about change, you need to inspire them to change.
Digital transformation is not about updating your technology but about upgrading your strategic thinking. This is where I help organisations through the process of adapting to the digital world and help them add more value to their customer/user experience.
Customers' needs and expectations are rapidly changing which requires companies to adapt. Most problems in organisational change, when it comes to digital, arise when digital strategy is not adopted. Lots of money is spent on strategy and implementation, but if people don't see the benefits and adopt a new way of working the whole endeavour becomes an exercise in futility.