Reaching the new generation of connected audiences doesn’t just happen. Organizations don’t adopt new digital tools without guidance. You need a strategy and a way to bring about organizational change.
Looking extensively at the customer journey and I can help pinpoint the potential obstacles in the user experience and can help to define better scenarios in order to add more value for a user. Creating a customer journey map, for instance, is actually a very effective way to gain insights into the digital experience of your customers.
Websites are designed for a certain moment in time, but with the digital landscape rapidly changing the purpose and functionality of websites, so redesigning is a logical step. However, are you redesigning for the right reasons? Is a redesign going to solve the problem that may exist? Or are there perhaps other, less costly ways to improve the site? I can help with that.